Residential construction and home services · Midwest United States
Household Roof Protection Manager
deep research
01
Social Job
What does the customer want others to think about them?Social job statementHypothesis
Be seen by spouse, neighbours, insurer and any future buyer as an owner who maintains the property responsibly and does not get taken for a ride.
Strategically plausible, not evidenced. Test in interviews by asking who else saw the decision.
02
Responsibilities & Outcomes
Responsibilities
- Produce a paper trail that reads as diligent
- Keep the visible property tidy during the work
- Deliver a result neighbours read as an upgrade, not a patch
Desired outcomes
- Spouse agrees the decision was sound
- Roof reads as well-kept from the street
- Documentation strengthens the position at resale
03
Pain Points & Success Criteria
Pain points
- Being the household that visibly overpaid
- Being the household with a tarp on the roof for months
- Having a partner question the choice afterwards
Success criteria
- Willing to recommend the contractor by name
- Comfortable stating what was paid
- Work photographs well
04
How the Customer Grades the Employee
Social performance- Would I give this contractor's name to a neighbour?
- Did my partner agree this was handled well?
- Does the result make the house look cared for?
05
Why Employees Get Promoted
Social promotion factors- Left documentation the homeowner could show at resale
- Crew was polite to the neighbours
- Homeowner became a repeat referrer within the street