Direct-to-consumer ecommerce · United Kingdom and Ireland
Personal Purchase-Confidence Officer
standard research
01
Functional Outcomes
3 outcomes| Outcome | Importance | Satisfaction | Opportunity | Evidence |
|---|---|---|---|---|
| Know the item will fit before ordering | 9.2 | 3.4 | 15.0 | Synthesized insight |
| See a committed delivery date before paying | 8.5 | 5.1 | 11.9 | Observed evidence |
| See the total cost early | 8.8 | 5.6 | 12.0 | Observed evidence |
02
Emotional Outcomes
3 outcomes| Outcome | Importance | Satisfaction | Opportunity | Evidence |
|---|---|---|---|---|
| Feel the purchase was deliberate, not impulsive | 8.1 | 4.0 | 12.2 | Inference |
| Not dread the possibility of returning it | 8.9 | 4.2 | 13.6 | Inference |
| Be pleased rather than relieved on unboxing | 8.3 | 5.0 | 11.6 | Hypothesis |
03
Social Outcomes
3 outcomes| Outcome | Importance | Satisfaction | Opportunity | Evidence |
|---|---|---|---|---|
| Own something worth mentioning to someone | 7.2 | 4.6 | 9.8 | Hypothesis |
| Give a gift that visibly lands | 8.4 | 4.1 | 12.7 | Inference |
| Be seen as a discerning buyer | 7.0 | 4.8 | 9.2 | Hypothesis |
Opportunity is a strategic prioritisation model, not a statistically validated score. Importance and satisfaction are inferred from context unless labelled as observed evidence.