Personal Purchase-Confidence Officer

Fit guidance generated from structured return reasons

Job improved: Know it will fit

Real-context photography standard for every SKU, replacing studio-only shots

Job improved: Predict the item in real life

Publish per-product return rates and top return reasons

Job improved: Judge honestly before buying

All-in pricing displayed from the first screen

Job improved: Avoid late cost surprises

Pre-purchase advice channel empowered to say 'don't buy this one'

Job improved: Choose deliberately

Repair and resale service tied to the original order

Job improved: Justify the premium over time