Professional services — legal · Nairobi and surrounding counties
Chief Risk Absorber
deep research
01
Copy Opportunities
13 surfaces| Surface | Angle | Example copy | Dimension | Addresses |
|---|---|---|---|---|
| Homepage hero | End the uncertainty | "Know where you stand — and what it will cost — before you commit." | Emotional | Anxiety |
| Homepage supporting copy | Named accountability | "One lawyer, named, from first call to resolution." | Emotional | Trust |
| Service description | Staged scope | "Stage one: written assessment and options, fixed fee, five working days." | Functional | Desired outcome |
| Feature explanation | Response commitment | "Every message answered within one working day, or the stage fee is waived." | Functional | Pain |
| Pricing page | Bounded cost | "Published fees by stage. You approve each stage before it starts." | Emotional | Anxiety |
| Landing page (received a letter) | Trigger-specific | "Received a demand letter? Here's what it means and what happens next." | Functional | Trigger |
| Ads | Permission to ask | "You're allowed to not understand this yet." | Emotional | Identity |
| Proactive update | "Nothing has changed this week — here's what we're waiting on and when." | Emotional | Anxiety | |
| Sales pitch | Honest weakness | "Here are the two parts of your position that are weak, and what they cost you." | Functional | Trust |
| FAQ | Cost, named directly | "How much will this cost me in total?" | Functional | Anxiety |
| Objection handling | Versus doing nothing | "What actually happens if you ignore it." | Functional | Switching motivation |
| Testimonials | Dignity preserved | "Client quote about being treated as a person, not a file." | Social | Identity |
| Case studies | Bounded resolution | "Resolved in eleven weeks, within the estimate, without court." | Social | Desired outcome |